Each 5.3 oz cup (MSRP $1.49) has 120 calories, 6-7g of total sugar, 3g fiber, and 15g protein. “I see a lot of brands trying to exploit this virus in a way by promising things and I don’t think that’s responsible.”Ĭhobani Complete: Protein, fiber, no added sugarĬhobani Complete Greek yogurt cups – also manufactured at Twin Falls - come in Blueberry, Key Lime, Vanilla, Strawberry, Mixed Berry, and Peach flavors. “We’re cognizant of what some brands are doing in the wake of coronavirus with immunity claims and I don’t want people to be misled,” claimed McGuinness, although he said that Chobani had selected probiotic strains with clinical data behind them. Acidophilus, but not the strain), and does not make any structure/functure claims about their benefits (eg. However, the company does not list the specific probiotic strains used on pack (the label lists the genus and species, eg. The formulation starts with a base of whole grain oats and fruit juice, and – according to a press release issued by Chobani this morning - are “ fermented with a blend of probiotic cultures to support digestive and immune health.” Each 14 oz bottle (SRP $3.79) has 70-80 calories, 10-11g of total sugar (primarily from oats, but also from juice concentrates), 1g fiber, and 1-2g protein. The beverages – which are manufactured in Chobani’s Twin Falls facility in Idaho - come in four flavors (Lemon Ginger, Pineapple Turmeric, Peach Mint, and Cherry Hibiscus tea). This is a fermented, lightly effervescent, plant-based, certified organic beverage with a crisp and delicious mouthfeel and super interesting flavor profiles.” No health claims “I think consumers are searching for probiotics more than ever now, as they are thinking about digestive health and immunity, but in general they are looking for better for you beverages. While there is no shortage of innovation in the functional beverages category, buyers have been enthusiastic about Chobani Probiotic because they think it’s bringing something new to the category, but also because it comes from an established, trusted brand that can deliver at a time when retailers need reliable supply chain partners, he said. A couple of customers are putting it adjacent to yogurts where they have some functional products, but by and large it’s going to sit in the refrigerated functional beverage set .” “This is getting very broad distribution. “We technically entered the beverage business a few months ago with oatmilk – which is booming, but Chobani Probiotic is our first move into the new age functional beverage category, and we’re super excited about it, as there’s not really anything else like it on the market,” McGuinness told FoodNavigator-USA.
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